Answer: No it will not, although that should not be a problem if you are happy with the proofs and are confident that colour specifications will be rigorously followed in the printing process.

While the quality of computer-generated images is very good today, laser printers are not exactly colour-faithful. Laser printers show the location and “look” of fonts, shapes and the precision of colour breaks well, but fall somewhat short when it comes to colour (tint) accuracy. This is particularly true for images rendered in process colour. In the simplest case, when a designer specifies an ink colour for the graphics software, the shade will appear different on the printer output compared to the computer screen. There would be a further difference if the image were printed on another laser printer, and/or with another paper stock. However, by means of design software, specified colour will be transmitted to the plate maker and to the label printer’s ink management system, and you can be assured it is what will be applied on the press.

But there is another fly in the “ink-ment”: a selected colour may look different when printed on the chosen label stock. The answer to this and other concerns about your label’s printed look is to work with Label Innovation’s production team from an early stage, tapping into the available design and printing techniques to translate your expectations into an acceptable end product.

Question #3